

Swaggart and his aides have responded with denials, and Professor Hadden said he thought it unlikely that Mr.

To the charges of financial improprieties, Mr. She said the encounters had not involved intercourse but ''were pornographic'' in nature. Swaggart at the motel, situated in a red light area along Airline Avenue in New Orleans. The woman said in the interview that she had had several sexual encounters with Mr. Swaggart by his denomination, the Assemblies of God.

It was those photographs that led to the recent investigation of Mr. Swaggart's most recent difficulties, WBRZ tonight broadcast an interview from West Palm Beach, Fla., with a woman identified as Debra Murphree, who said she was the woman photographed with Mr. In broadcasts in 19, the station held the ministry responsible for extravagant spending, exaggerated claims of financial need and questionable contracts, and charged that little of the money raised for projects like a program to feed hungry children actually went there. Some news organizations here, particularly television station WBRZ, an ABC affiliate that has won numerous awards for its coverage of the Jimmy Swaggart Ministries, have raised questions about Swaggart finances. Swaggart is likely to face close financial scrutiny in the wake of his confession to moral lapses. Bakker spurred investigations that found financial disarray, Dr. ''I think perhaps more than any of the others, there's been no scrutiny from the outside.'' Hadden, a sociologist at the University of Virginia who has written extensively on the billion-dollar business of television evangelism. ''It's like a mom and pop shop, all in the family,'' said Jeffrey K. Swaggart his wife, Frances their son, Donnie, and other relatives. Even though it had revenues of about $141 million in 1986, the enterprise is run like a small family business under the total control of Mr. Swaggart's operation, based here in Baton Rouge.
